Old Spice case studey Study Example | Topics and Well Written Essays - 500 words

Old Spice studey - Case Study Example h of â€Å"The Man Your Man Could Smell Like’ campaign which involved a former NFL player whose role was to convince women to buy the products so that their partners would be like him or smell like him (Rowe, n.d). Although this advertisement was a success after realizing more than 26 million views on YouTube, the company devised the most successful advert incorporating social media so as to make the brand more successful. Through â€Å"the Response Campaign†, the organization was able to engage with the potential customers on a more personal level (Rowe, n.d). In this campaign, the organization made a post on the two main social media websites, Facebook and Twitter, which sparked responses and questions that were answered through videos. Creativity was used in response videos that were at least 180. Between these alternatives, the â€Å"the Response Campaign† would still have been the best. This is because of the strategies involved in its creation and communication to the potential customers. The aspect of being personal contributed to its success, as the customers require prompt reply. This was fulfilled by the many short videos released in a span of two days answering the questions and replying to the comments from the customers. In addition, the extensive usage of the social media was a way of boosting the campaign because social media comprises the group of the population that the company was targeting; the young generation. Furthermore, active involvement was a key aspect towards the success of the campaign. This is because it got the customers invested in the brand while not including direct advertising to the customers. Such strategies made sure that the campaign was a success leading to increase in sales and the brand name was saved. From a personal perspective, I would have taken a similar approach in the implementation of the solution. As a golden rule, a company should ensure that customer involvement is taken seriously for a brand name to remain